Even though it may seem that most communications sent and received today are all digital, physical mail remains an integral part of many businesses.  Physical mail is great if you need to ensure a letter or document was received by a person, thanks certified mail! Also, as many consumers become digitally oversaturated, physical mail, especially if personalized, can provide a level of connection to a business that email can not. 

One of the advantages of physical mail is that it can bypass spam filters, inbox filters, promotions tabs and doesn’t compete with hundreds of other emails. By sending physical mail certified, you will receive an electronic e-receipt, signifying when and where your mail was delivered. 

The second advantage of physical mail is that it typically remains around the home or business premises for a number of days. It serves as a reminder of your business or service. Emails are often deleted, archived or marked as spam right after they are read. Physical mail can serve as a reminder for the consumer to take an action, even months later. 

The third advantage is that physical mail is trusted. Digital threats are becoming common place and identity theft is on the increase. However, physical mail offers some answers to this. Many industries need the certainty of knowing they are contacting the correct person. For example, banks need certainty that an applicant actually lives at the address they say they do. While some checks can be done digitally, to help avoid identity theft it’s important to send physical mail to the person at the stated address.  

The fourth advantage has to do with the confidentiality of physical mail. This is especially the case in the healthcare sector, where medical results or reminders to attend an appointment need to be sent.  For data security, privacy and the protection of confidential personal information, email is not an appropriate channel for this type of communication. However, letters processed through the national post are safely sent to their intended recipient. 

Finally, documents sent using physical mail are imprinted with the date and time they are sent. This record can not be altered and in many jurisdictions can act as legal evidence of the date of sending. With physical mail you can also add on additional services such as “signed for” delivery. This can be important if you are dealing with time sensitive documents or critical legal documents.

Businesses continue to send physical mail because it enables them to easily connect with their customers and cut through the noise of email inboxes. Physical mail serves as a reminder to pay a bill, send a response and can often even be viewed by multiple people in the household. While some may say physical mail is dead, the benefits and importance of physical mail are clear and until a new platform can replace physical mail it will continue to be an integral part businesses.