We’ve put together a refresher course on the history of direct mail. Here is the information you need, whether you’re considering including direct mail marketing in your plan or haven’t used it in a while and are curious about how this channel has changed.

As we return to the fundamentals with our marketing strategy, it’s time to simplify some of the best practices and processes in our marketing initiatives and make little adjustments to produce greater and better results.

Since the holidays are all about connections, direct mail is the ideal medium for these seasonal promotions. Your target audience can be personally connected with through direct mail marketing, which is also recognized to maintain their interest longer than email, text messages, or digital ads.

Carriers have increased their prices for peak shipping season. Here’s what you need to know and some tips on how to reduce your mailing and shipping costs.