We all make mistakes, it’s part of being human. However, when it comes to sending mail, there are ways to avoid these mistakes to save your business time and money in the long run.  Here are four common mailing mistakes we see businesses make and how to fix them. 

  1. Ignoring data quality.  Did you know 40 million people and roughly one in five business moves each year? With the constant shifting of businesses and consumers, it makes sense to invest in address correcting software. Inaccurate addresses result in costly returns, delayed payments and potentially upset customers. 
  2. Processing mail manually. While your team might enjoy the envelope stuffing pizza party, I’m sure there are other things everyone would prefer to do. You save time stuffing envelopes by using a full online mailing solution like Switch. We take care of the stuffing, you simply upload your documents. 
  3. Not investigating outsourcing options. Does mailing from your desktop sound like a dream come true? If you answered yes, then you might want to look into mail outsourcing options.  You can outsource part of your mail or all of it. Don’t worry, you still get the visibility into tracking and delivery of your mail. 
  4. Not including ads or promos into your invoices and business mail. Business mailing doesn’t have to be only transactional, you can turn your everyday business mail into educational materials to up-sell or educate your customers. Include a promotion on their next invoice or note about a new product they might love.  

Looking to implement some of the solutions above? Check out Switch. The fully online way to to send business mail. We offer free address verification and correction software, certified mail and the ability to send your business mail right from your desktop.